That satisfying rush when you swoop in to fix a crisis? It's a trap. Firefighting feels productive: the dopamine hit, the hero moment, the grateful emails. But feeling productive and being productive are two different things. A year from now, you might look back at twelve months of heroic saves and realize you never moved forward. Here's why reactive work is so seductive, and how to break the cycle before December arrives with nothing to show for it.
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