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The Certainty Market
Clients say they want honest assessment. They purchase confident promises. This isn't hypocrisy; it's the certainty market in action. When a vendor projects total assurance, they're not selling expertise. They're offering to carry your anxiety for you. It's a kind of absolution. But what happens when the borrowed peace runs out and the jungle gets dark?

Providence and Planning: Holding Plans Loosely
After 18 months of grinding, I finally had everything lined up: a real technology partnership, a team under our control, the sweet spot we'd been working toward. Then one month in, it all fell apart. The client chased an AI initiative, and our budget got slashed. I wish I could say I took it well. I didn't. But what happened next taught me something crucial about the difference between holding on and holding on loosely.

Lessons From Seven Years of Enterprise Consulting
Seven years ago, I thought technical work was the job and everything else was overhead. I was wrong. The political stuff, the relationship management, the endless meetings about buy-in: that *is* the work. And with AI making implementation faster than ever, this ratio has shifted dramatically. The building isn't hard anymore. Figuring out what to build, and getting everyone aligned on building it? That's where the real work lives.